Online Marketing Tools

For small businesses, entrepreneurs, and business owners who want to learn how to build their business in a way that makes sense for them.

Dom looks out at the skyline of Honolulu, Hawaii from a lookout at Diamond Head

Important Disclosure (Please read):

The links marked with “🔗” are affiliate links, which means that I may earn a small commission at no extra cost to you. The resources listed here are ones I personally use in my business and would feel comfortable recommending. (For detailed info, visit Terms & Conditions).

That said, please only spend on these tools if you believe they’ll help you achieve your goals. I include as much information as I can (including some detailed reviews) to help you make an informed decision. I’m also excited to offer you a few discount codes if you decide one of these tools or products is right for you. 😊

Finally, thank YOU for stopping by my lil corner of the internet. I admire you for building a business so you can spend more time doing the things you love with the people you love. ❤️

Email Marketing

“I need to start or grow an email list.”

🔗 Flodesk

Flodesk is my email service provider, and I love its simplicity. The emails look great, their backend is easy to learn, and their customer service is top-notch. (Read my full review!)

You can take 25% off your first year with my link:

Kit

Kit (formerly Convertkit) was the first email service provider I used. It’s a little more newsletter creator-forward, and it has more advanced segmentation features. It also has a FREE plan for up to 10,000 subscribers. If you don’t go with Flodesk, this is what I’d recommend!

🔗 Collaboration Directory

Fellow business owner Leticia Jadene has a Collaboration Directory where business owners (service providers, course creators, coaches, and more) can organize freebie swaps, bundles, summits, guest speaking opportunities, and more. It’s a great way to grow your email list AND build business relationships!

For only $9, you have access to this directory.

Website

“I need to build a website, but I’m not a web designer.”

Squarespace

I designed this site with Squarespace. I’ve been a longtime Squarespace customer, and once you get past the small learning curve, it’s pretty easy to make a beautiful site! The best part is that Squarespace is already optimized for technical SEO, helping your content show up better in search results.

The free trial requires no credit card:

🔗 GoLiveHQ

I designed my site with the High Speed Template from GoLiveHQ. GoLive has 40+ Squarespace templates for different types of business owners. The site is designed to convert, and you even get a mini-course explaining how to customize your site in Squarespace AND write the copy! I go more in-depth in this blog post.

Take 10% off your template with code ‘DOMENIC10’:

🔗 Carrd

Carrd is perfect if you need a simple, one-page website or landing page for basically anything. I have built simple websites with it for people I know. Also, the pricing is very reasonable! (I go into detail about this platform in this blog post.)

Content Creation

“I want my content to be more effective and easier to create.”

Notion

How I manage all my social media, blog, and email content. My brain works better with this platform, but I’ve also used Asana & Trello (other popular options!) For me, Notion is the easiest way to track projects & marketing assets.

Ubersuggest by Neil Patel

Ubersuggest is a keyword research tool. It has many paid options, but I currently use the free option (3 keyword searches a day).

I use Ubersuggest before writing blog posts to make sure I’m targeting low-competition, high-volume keywords with the right search intent.

Business Essentials

“I have some business decisions I need to make.”

🔗 The Boutique Lawyer

Client contracts, legal policies, and website terms templates all in one place! TBL has affordable legal template bundles for creatives, entrepreneurs, and service businesses. Legal stuff may not be the most exciting, but it has to be done 😁

Use code ‘DOM’ at checkout or click the link below for 10% off any contract or bundle: