EMAIL STRATEGY FOR SERVICE-BASED BUSINESSES
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…is this thing on? *clears throat*
Your email strategy is only as good as your ability to maintain it.
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Flodesk and Kit agreed with me, so I hereby declare it true!
Done right, your email strategy enhances everything.
But with no strategy, email feels overwhelming and like something you can’t find time to figure out how to “get right.” And you’ve got a whole business to run and clients to serve!
So, I say we add “business owner wellbeing” to your list of KPIs, because a good email strategy shouldn’t overwhelm you!
Hey, I’m Dom — Email Marketing Strategist & Believer in Making Social Media Essential Optional For Business
…not because I don’t like social media (quite the opposite! I love it so much I had to curb it with an app blocker) or I think you shouldn’t use it for business (you should!)
But if your business relies mostly on social media for leads, it’s not sustainable. You didn’t start a business to create content full-time (we’ll leave that to the content creators!)
How do I know? I was a social media manager for 5 years, and my clients regularly expressed how they wish they could use social media less.
That, my friends, was my “aha” moment. There has to be a better way, I thought.
And there was: email.
I slept on it for too long, and I don’t want that for you!
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Life of a solopreneur
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Life of a solopreneur 〰️
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I’m doing yoga flows! My yoga practice is my #1 stress reliever, creativity booster, and form of exercise.
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My heart will always be in Hawaii and Southern Italy. You’ll see photos of these destinations and more sprinkled throughout my site!
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Zen, thinking about lunch, excited to work on your email strategy!
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50+!
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I’m subscribing to your newsletter *and* actually reading it; that’s how I know emails work - I have bought several times from them! (PS: don’t miss my next email!)
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My English Black Lab, Mila!
WAYS TO WORK WITH ME
Done-for-you (retainer)Email Management
For businesses that want an email growth partner on retainer (includes personalized strategy, copywriting, light graphics, and implementation in your email service provider)
done-for-you (project)Strategic Email Sequences
For service providers who want to guide their email subscribers to the next step on autopilot. Welcome sequences, nurture sequences, sales sequences, or any other sequence your customer journey may need!
DONE-WITH-YOU (1:1 Call)Email Sequence Strategy Session
Have an email sequence that you want another pair of eyes on? In a 1-1 call, we’ll look at the sequence together to see what’s working and what could be improved.
FREE email courseCreate a Welcome Sequence that Turns Subscribers Into Clients
Learn how to put your ideal client first to create a welcome email sequence that moves people toward working with you!