Most marketing advice tells you to “be everywhere your customer is.” I don’t follow that advice, and in this article, I explain how my personal burnout journey led to my email marketing philosophy.

For a lot of business owners, myself included, email ends up feeling like another task on an endless list of to-dos.

Meanwhile, social media feels like it’s doing most of the heavy lifting. And if you know me or read anything on my blog, you know that is not sustainable. 🚫

One of the most common myths in online business is that welcome email sequences are "set it and forget it" assets. The belief is that once the emails are written and the automation is working, the job is done.

If you run a business, chances are you’ve struggled with building momentum beyond social media. 

And that’s why a high-converting welcome email sequence is non-negotiable.

So… you went ghost. 👻

Kind of like in dating, when someone disappears and then suddenly thinks about texting back three months later. Except this time, it’s your email list. 

How well do you actually know your email list?

If you’re sending emails pretty regularly but not seeing the conversions you want, it can start to feel really frustrating. You put in the time, you hit send, and then…nothing really happens.